Jungheinrich Strengthens Presence in South Korea with Official Launch of Jungheinrich Korea
- Establishes a direct country unit after more than 20 years in the South Korean market
- Expands customer choice while strengthening service capabilities through a portfolio of premium high performance and value-focused brands
- Accelerates expansion in South Korea’s logistics and manufacturing sectors amid rising demand for sustainable solutions, electrification and automation
Seoul - Jungheinrich, a global leader in innovative material handling solutions with a history spanning more than 70 years, is strengthening its presence in South Korea.
At an event held in Hwaseong, Gyeonggi-do on 29 October, Jungheinrich officially announced the upcoming launch of Jungheinrich Korea, its 42nd country unit globally, and outlined plans to expand its direct sales and customer service capabilities in South Korea.
The establishment of the direct sales unit marks a significant milestone in Jungheinrich’s long-term growth strategy in South Korea. Operating under a hybrid business model, the company will continue to work closely with its established partner network to strengthen customer engagement, expand its product portfolio, and enhance local service capabilities, ensuring even greater value and support for customers across the market.
Building on More Than 20 Years in South Korea
For more than two decades, Jungheinrich has supported customers across South Korea with material handling equipment and tailored material handling solutions through experienced local sales partners. In 2021, the company strengthened its local presence by establishing a Korean branch office.
The launch of Jungheinrich Korea’s new country unit marks the next step in the company’s commitment to the Korean market and its partners.
Speaking at the official launch of Jungheinrich Korea, Nadine Despineux, Chief Sales Officer at Jungheinrich, said: “Jungheinrich Korea brings our Strategy 2030+ to life: within the ‘Global Expansion’ strategic focus area, we aim to position Jungheinrich even more globally and, in particular, to grow outside Europe. The Asia-Pacific region is one of our key focus regions in this regard, and Korea represents a significant next step.
Together with our long-standing partners, we aim to be closer to our customers and to develop our business locally in a sustainable manner. I would like to extend my special thanks to our new Jungheinrich Korea team: a warm welcome to the Jungheinrich family. I am very much looking forward to embarking on this journey together with you.
Expanding Customer Choice with Two Brands, from Value to Premium
Jungheinrich Korea will address a wide range of customer needs through two complementary brands: the premium brand Jungheinrich and the value-driven brand, “AntOn by Jungheinrich”.
Drawing on more than 70 years of German engineering expertise and innovation, Jungheinrich will offer a comprehensive portfolio of solutions, including electric forklift trucks, warehouse equipment, racking systems, warehouse automation, energy systems, and digital and safety solutions.
Complementing this premium offering, “AntOn by Jungheinrich” combines reliability, pre-configured options, service support and competitive pricing for everyday logistics operations.
This dual-brand approach enables Jungheinrich Korea to better serve customers and meet the diverse operational requirements, applications and budget considerations of industries across South Korea.
Strengthening Support for Electrification and Automation in South Korea
Jungheinrich Korea plans to combine the Group's global technological capabilities with its experience in the Korean market to further expand its portfolio of solutions in South Korea.
Manojit Acharya, Vice President Asia Pacific, Jungheinrich said: "By operating directly in Korea, it enables us to better support our customers with the quality, reliability and expertise they expect from Jungheinrich. Through Jungheinrich and AntOn, we offer solutions that meet a wide range of applications and budgets, while continuing to work closely with our trusted partner network to deliver new products, exceptional local service and dedicated customer support.”
Jungheinrich was also a Gold Sponsor of the 19th Asia-Pacific Conference of German Business (APK), held in Seoul from October 29 to 31. Through the launch of its Korean country unit and participation in the conference, the company underscored its long-term commitment to the Korean market and its intention to contribute to stronger economic cooperation between South Korea and Germany while supporting the development of sustainable material handling solutions.
If you have any queries, please contact:
Daniel Lynch
Head of Marketing and CX, APAC
+61 423 922 202
daniel.lynch@jungheinrich.com.au